Simplicity advances science. It creates wealth.

gold and gold

"Cutting-edge" marketing doesn't have to be complex and complicated.

Product-Market Fit

  1. What products will sell well?
  2. Who am I selling to?
  3. What are they buying?
  4. Why are they buying?

Customer Development

  1. How do I brand and stand out?
  2. How do I find my core audience?
  3. How do I attract that audience?
  4. Why is learning more important than selling at this stage?
  5. What should I learn by selling?


  1. When you become ready to scale
  2. Activation
  3. Viral Marketing
  4. Instrumentation/ Metrics
  5. Monetization
  6. Retention